This was a contract logo design project for a software/logistics company and is mainly used for their internal communications such as stationery and email headers, along with company branded apparel.

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The imagery they provided included words like "software", "playful", and "simple". Most importantly, while the design itself could be abstract, there had to be eight appendages visible at all times, referencing an octopus' arms.

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The finished logo (right) included multiple format options (below), and was chosen from six overall designs.